George Howell was founder-CEO of The Coffee Con nection in Boston, that was sold to Starbucks in 1994. In 1996 he received the SCAA Lifetime achievement award.
George Howell is the co-founder of the Cup of Excellence program. In 2007 he received the SCAE Better Coffee World award.
Presently he works as CEO of the George Howell Coffee Company with its Terroir Coffee brand located in Boston, Massachussetts.
At the Nordic Barista Cup 2010 George Howell hosted a lecture about Speciality Coffee.