NBC2012: James Hoffmann – How To Make A Viable Career In Coffee

James Hoffmann
Square Mile Coffee Roasters

James Hoffmann has been in coffee since 2004, starting at Gaggia UK before becoming National Training Manager for La Spaziale UK. In 2007 he left to start his own company with Anette Moldvaer – Square Mile Coffee Roasters – who have been operating since 2008. Further more he was the UK Barista Champion in 2006 & 2007, and the World Barista Champion in 2007.

He was also the UK Brewers Cup champion in 2011, the UK Cup Tasting Champion in 2008. He currently divides his time between Square Mile Coffee Roasters and a handful of consultancy projects within the world of coffee and equipment. At Nordic Barista Cup 2011 James hosted a lecture about reinventing espresso. At NBC 2012 James will talk about “How to make coffee a viable career.”