Svensk Mjölk (the Swedish Dairy Association) developed one of the most innovative programs to increase milk consumption in the world: The Beige Project.
Interestingly, the project was getting off the ground around the same time as the Nordic Barista Cup, so it was a natural fit for the two to work together. Gunilla Steinwall of Svensk Mjölk is the beloved mother of the Beige Project, sheparding in new barista talents to train the baristas of tommorrow to not only increase milk consumption in Sweden, but to refine and develop coffee and espresso prepation skills throughout the country.
Gunilla and her amazing team of barista trainers took the stage today for a presentation on the project, and were met with a very warm reception from the attendees.