NBC 2011 Talks – James Hoffmann: Reinventing Espresso.

In this talk, James Hoffmann takes us back to the origins of espresso, to the standards and norms that we have inherited and rarely question, and asking us where we want espresso to go. Truly thought-provoking and challenging, James raises more questions than he answers, and looks to those in the industry to decide what they want their future to look like.

Nordic Barista Cup 2011: James Hoffmann – Reinventing Espresso from Nordic Barista Cup on Vimeo.